About us, the GQ review & our charities.

We are are small brand with big ideas.

Paganus 400gsm cotton red hoodie with a white patriot shield logo

As GQ described us, September 2025, "The best t-shirts for men." Heidi Quill & Jessie Atkinson. 

"Paganus Britannia is a premium British apparel brand that epitomizes quality, durability, and understated luxury. A young brand specializing in high-grade 280gsm combed cotton t-shirts, Paganus Britannia emphasises superior craftsmanship by utilising the same manufacturing facilities as renowned luxury labels. This commitment ensures each garment meets exacting standards, backed by a 5-year guarantee that underscores confidence in product longevity. 

With a focus on classic, timeless essentials, Paganus Britannia appeals to discerning customers who value both comfort and enduring style. The brand's aesthetic is clean, refined, and rooted in traditional British quality, positioning itself as a trusted choice for those seeking reliable, high-quality wardrobe staples.

Offering free UK shipping on orders over £50 further enhances the brand's customer-centric approach, reinforcing its premium yet accessible market positioning. How long they will offer such high quality at moderate prices remains to be seen."

OUR PRINCIPLES.

Paganus Britannia was founded on a simple principle: Clothing that reflects the way you live and the things you like. Clothing based on traditional British cultural values of patriotism and a love of football.

Originally, a group of 4 like minded people who want to wear high quality materials with eye catching, simple designs, that reach out to the values & beliefs that matter to us as a community, our football teams and our British culture.  To create a brand that connects people wherever they meet up.

Fans of football, with Leeds, Liverpool, Arsenal and Everton fans amongst our original staff. We create clothing made from highest quality materials in subtle and stylish colours that give a connection to English clubs. Clothing that looks just as good at the match, as it does in the pub.

As a central principle of the company's founding goals, we also want to help those in need of a helping hand. We therefore donate 30% of our net profits to UK charities.

Our 10 Keystone Charities: 

Great Ormond Street, Cancer Research UK, British Heart Foundation, Macmillan Cancer Support, NSPCC, RSPCA, Prostrate Cancer UK, Royal British Legion, The Stroke Society and Marie Curie.

We also welcome individual investors to help grow and promote the brand. For more information click here.

For all enquiries, please contact office@paganus.co.uk 

white long sleeve t-shirt